One idea for how you can use Scratch Cards within your direct mail is to use them as an invite on their own, in an envelope or attached to a letter or brochure with more detail from your company. Using unique codes which you (or we) can generate will enable you to track which of your existing customers or prospects came along to your event or visited you online making follow up marketing much more targeted. Alternatively you could send out a discount voucher giving them a reason to return to your store or website.
• Engage with your customers
• Make it worth their while for them to attend your launch or sale in-store or online
• Capture their information using unique codes