According to the NCVO, there are around 166,000 charities registered in the UK. There are also around 20,000 groups which have not-for-profit status, for example churches and public schools. A staggering 70% of us donate money to a worthy organisation at least once a year. It’s safe to say the UK is a charitable country, however over 80% these organisations earn less than £100,000*
It seems everyone has a cause that’s close to their hearts, which is why some charities find it difficult to convince people to part with their hard earned pounds. Marketing is becoming an essential part of fundraising for lots of groups who want to gain new supporters. With so many charities to choose from, enticing potential donors with exciting and engaging concepts is vital.
While traditional ideas like ‘guess the name of the teddy bear’, tombola stalls and fun runs are popular; charities need consistent and reliable funding throughout the year in order to function effectively. Some charities are now using scratch cards as a quick but simple way to generate income. Each card combines the thrill of winning a prize with the feel good factor you get from helping others.
LMR Creative offer a variety of personalised and bespoke scratch card printing options including full colour both sides, sequential numbering and latex overprinting. The team works closely with organisations to understand their mission and establish which formats will be the most beneficial for their brief and budget. Their experience in charity scratch card printing can help you to utilise a unique marketing tool and reach your fundraising goals.
*Source: howcharitieswork.com
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