● YOUR GOALS - what do you want to achieve from your custom scratch card? Does it fit with your business aims and values? Do you have the resources in place to manage a scratch card scheme? By setting goals at the outset you can easily measure the success of your campaign.
● YOUR TARGET AUDIENCE - for existing customers, your scratch card could be used to encourage repeat purchasing or as part of an in-store promotion for a brand new product range. You could easily utilise your scratch cards to drive footfall into your business and win new customers.
● YOUR CALL TO ACTION - as entertaining as a scratch card may be for the customer, there’s more to a bespoke designed business scratch card than prizes. A scratch card is your opportunity to impart a message to the public, so before you make your order clarify what that message should be. If it’s simply to shout about your amazing business, ensure your contact information is clear and easy to understand. Splash your branding all over it so people can easily connect the scratch card to your business (consistency is everything!). If you decide to make every scratch card a winner you’ll have the opportunity to direct more people to your website to not only claim their prize but discover your other products and services.
● YOUR SCRATCH CARD MARKETING - we’ve designed and printed your tantalising custom business scratch card, it’s ready to wow, but how will people know about it? Get the word out by strategically posting on social media, promoting it in your email bulletins, using in-store promotional materials and last but not least, by good old word-of-mouth.
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