Fundraising

Fundraising scratch cards can be a fun and engaging way to raise funds for a cause or organisation. Here are some creative ideas for fundraising scratch cards:

1. Mystery Prizes: Create a set of scratch cards where each card reveals a mystery prize. Prizes could range from small items like stickers or keychains to larger items like gift certificates or electronics. This element of surprise can encourage more people to participate.
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2. Discounts and Coupons: Collaborate with local businesses to offer special discounts or coupons as scratch card prizes. This can incentivize people to buy and use the cards while also promoting local businesses in the community.
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3. Instant Wins: Design cards with a mix of instant win prizes and regular spaces. Instant win prizes could include small cash amounts, free products, or even event tickets.
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4. Themed Cards: Create scratch cards with themes related to your cause or organisation. For instance, if you're raising funds for a school, the cards could have educational themes and offer prizes like books, school supplies, or tutoring sessions.
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5. Progressive Jackpot: Have a few special cards in the mix that offer a chance to win a progressive jackpot. A portion of the proceeds from each card sold goes into the jackpot, and if a participant scratches off the right combination, they win the jackpot.
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6. Trivia or Puzzle Cards: Incorporate an element of fun and challenge by turning the scratch card into a trivia quiz or a puzzle. Participants must answer a question or solve a puzzle to reveal whether they've won a prize.
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7. Custom Artwork or Messages: Design scratch cards with custom artwork or personal messages related to your cause. This adds a personal touch and can make the cards more appealing to potential buyers.
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8. Team or Group Fundraising: If you're fundraising as a team or group, create scratch cards that allow people to choose which team member's card they want to purchase. The team member whose card is chosen can offer a special incentive to the buyer, such as a personalised thank-you note.
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9. Limited Edition Cards: Design a limited number of special edition scratch cards with exclusive prizes. This creates a sense of urgency and rarity, encouraging people to buy them quickly.
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10. Interactive Online Versions: Create a virtual version of the scratch cards that participants can interact with online. This can be shared through social media and email, expanding your reach beyond your immediate community.
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11. Donation Matching: Collaborate with a sponsor or donor who is willing to match the funds raised through the scratch cards. This can double the impact of each sale and motivate more people to participate.

Remember to clearly communicate the purpose of the fundraiser and the impact the funds will have. Also, make sure to follow any legal guidelines or regulations related to fundraising activities in your area.

If you’re unsure about the advertising standards rules relating to running a scratch card campaign, you can find more information on the CAP website.